{"id":132507,"date":"2020-06-01T17:30:43","date_gmt":"2020-06-01T15:30:43","guid":{"rendered":"https:\/\/www.angrymetalguy.com\/?p=132507"},"modified":"2020-06-01T17:30:43","modified_gmt":"2020-06-01T15:30:43","slug":"the-art-of-labelling-pt-i","status":"publish","type":"post","link":"https:\/\/www.angrymetalguy.com\/the-art-of-labelling-pt-i\/","title":{"rendered":"The Art of Labelling – Pt I"},"content":{"rendered":"

\"\"I’ve mentioned in various reviews that I play no instruments and indeed have no musical talent whatsoever. But I am not sure that that fully conveys my amateurishness. I knew nothing about the process of making and recording music. Indeed, it would be fair to say that, when I started writing here, all <\/em>I had was an instinctive sense of what I did, and did not, like and \u2013 or so I tell myself \u2013 a reasonable ability to translate those thoughts into written words. Over the 18 months or so I have been a part of Team AMG, not only have my tastes changed but my knowledge has grown considerably and, crucially for today, I have begun to take note of labels.<\/p>\n

Something that has always frustrated my film-buff wife, is my utter lack of interest in who directed a particular film. To my heathen mind, surely, it\u2019s the people on screen<\/em>, and not behind the camera, that matter. I applied much the same simplistic logic to my metal until relatively recently: surely, it\u2019s the people on record <\/em>that matter. And that is, of course, true but, the more time I\u2019ve spent reviewing stuff on this here blog, the more I’ve begun to take note of record labels, to the point now that certain labels generate certain expectations for an album. With that realization, I became more interested in labels, how they work and the people behind them.<\/p>\n

So, I decided to try and speak to a few labels and ask the people who set up and run them about their backgrounds, their aims and hopes in founding a metal label, and what challenges they’ve faced thus far, as well as what road blocks they see down the road. Here at AMG Towers, we are hugely privileged to receive promo materials from tons of great labels and, frankly, I could have tried posing my amateurish questions to any of them. But I particularly wanted to speak to small, essentially one-person labels, which are the lifeblood of our scene. I also wanted to ensure that I spoke to labels operating in different geographical locations and markets. With that in mind, I approached:<\/p>\n